Radley
Flagship Store
Manchester
Canada Goose
Black Label Shop In Shop
Harrods
How do you provide a really great retail experience every time? Focus on the staff.
As retail designers we are often drawn to consistent patterns in creating new store designs, formats and experiences. We naturally focus on finding the right material palette to communicate the brand and its values. We scrutinise the layout of each site and analyse the best possible paths for customer journey, sell-through, and penetration into the store. We seek to find new ways to “wow” customers, resulting in phones coming out of pockets to fill social media feeds with what’s new.
Finding the right balance.
FootBalance creative process
A good use of complementary coloured bobbins to give a tailors vibe
Leave it to an architect. Or should you?
In recent articles, I’ve talked about retail design being an unknown discipline. This issue manifests itself in brands turning to architects for support in their retail strategy, and whilst that may not sound like a bad thing, there is, in fact, an industry that exists purely to service designing for retail. My intention is to shine a light on designing for retail, believing that our industry can provide real benefit for brands and consumers alike.
Loved this curved cork wall surrounding the beautiful products…
Shoe Palace
Flagship Store
Los Angeles
Curling and glass blowing with lots of food and wine in between! We try quite hard for our Christmas dos!
Designing a store that embodies brand values.
Recently as part of an interview, I was asked what retail may look like by 2025. Whilst I understood that this question shouldn’t be taken literally, I believe it is clear to see that retail is pushing forward into the realm of being experience-led. Brands know that their brick and mortar stores are becoming showrooms to try-on or try-out products, and as such, they are having to push harder to create experiences and connections with their customers.
Its hard to describe how much we love this. Shout out to @Givenchy for their new London location.
Nice Kicks
Flagship Store
San Francisco
Our team after completing a beach clean – keeping a whole bunch of plastic and packaging out of the sea
doubleretail beachcleanup beachclean surfersagainstsewage minibeachclean…
Retail design?
What’s retail design?!
This happens a lot: “So what do you do?” – “Oh, I’m a retail designer, I design shops for a living.” - “Ah ok, so you mean like the fronts of shops? What they look like from the street?”
Havaianas
Pop Up Container
Bristol
The reason why retail design matters.
Not everyone has heard of retail design, and it’s certainly a misunderstood field. So, let’s delve a little into why it matters. After all, we live through it all the time, whether we realise it or not.
One of the most important aspects of your store design is often ignored. Did you consider it?
In a recent meeting, I got talking about cash wraps. An odd topic of conversation, but when working within retail design, one that doesn’t seem surprising. What I did find surprising, however, was just how insightful my knowledge on the subject was for the client. As I have learned, there’s more to the cash wrap than meets the eye.
Radley
Pop Up Kiosk
Lakeside
Finisterre
Flagship Store
London