Can we Start The Restart?
As an optimistic person I am always trying to see the best in situations where the light at the end of the tunnel is only a pin prick. We are spending a huge amount of time in unknown territory. Working from home, educating our kids, building hospitals in exhibitions centres, guessing when we’ll be allowed to hug our friends again, and most unfortunately not knowing who and who doesn’t currently have Covid-19. As we spend more time watching TV, more time scrolling through social media, and more time talking to our family and friends about our fears, what I want to do is look through this haze of fear and anxiety and make that light a little brighter.
My major learning from my time within Double is that we need to change the way physical retail is viewing, designing, and building retail environments. The environmental crisis still exists, so can we reset the way we see our retail environments and be more responsible in the way we design, right from the start? We now have the time, we now have the resources, we will always have the creativity. The brands will still have stock, the brands will still have customers. The world still has an environmental crisis.
Now is a time in our lives where we can press the restart button as we realise the negative impacts we are creating. The idea of #StartTheRestart is to start this now, we are forever being told that we are too busy to cut emissions, we have too many targets to slow productions, we need to be open to make money. Now, can we not start a movement of creating change, as humanity we are stepping back from the harm we have created on this earth and the world is thanking us. We have fish in the Venice canals, pollution from carbon monoxide is down nearly 50% year on year in China, and smiles are being put on people’s faces by strangers in random acts of kindness.
Double has taught me so much in such a little amount of time, but everything is around doing better business. I am asking for the help of the people to #StartTheRestart. Have you had the time to look at the way you live and work before and had enough time to make a change? When we get to the light at the end of this very hazy tunnel, can it be brighter than the light we left behind? Now is the time to start and tomorrow is the day we see a restart!