Icebreaker, Retail Fixture Design, Global
Icebreaker Shop Fixtures

There comes a critical point in a brand’s growth when customers expect a physical representation of brand values within a store interior. We have partnered with Icebreaker for over ten years in designing, developing, and project managing their global fixture programmes to support the growing success of the brand and retail environments.

Our development of the ‘Touchpoint 2’ system fulfills Icebreaker’s need to support their customers with branded retail fixtures that can be mass-produced, optimally delivered, and self-installed in Icebreaker’s global retail partners. Not forgetting the seasonal demands and changes that all brands must contend with

Location
Global
Size
N/A
Services
Design, Build & Installation, Project Management
Brief
Design, develop and produce a global fixture system for mass production and self installation.
Solution
Our “TP2” system is designed to be easily installed, and distributed globally with mass production and brand consistency at it’s core.

Icebreaker Shop Fixture Design

Icebreaker Shop Fitting Installation

Double were brought in as a creative development partner to design engineer the fixture system, ready for tendering.

This was a procurement led project, so our focus was to create fully detailed and price tested design solutions, going through many iterations to reduce final manufacture cost and reduce lead-times.

Our approach with this, and all volume manufacture projects, is to design out unnecessary materials and processes. This has the added benefit of creating a strong improvement in the sustainability of the fixtures by reducing material waste, processes and energy consumption. Looking beyond the manufacturing stages, we optimise the design to be flat packed, reducing distribution costs.

We also designed in the ability to offer the system with a fully modular approach, so the widest customer base could be engaged in a dedicated branded fixture space.

Icebreaker Shop Fixture Design
Icebreaker Store Fixture Design

Double provide exceptional project management skills to facilitate the implementation of projects on time and in budget.

Denise Walker
Global Procurement Manager, Icebreaker.

By using a joined-up approach with Double and our manufacturing partners know-how we design engineered a price challenged concept that is now on budget.

Icebreaker Shop Fixture Design and build
Icebreaker Shop Fixtures