Icebreaker, Fixture System, Global

There comes a critical point in a brand’s growth when customers demand a physical representation within their stores. We have partnered with Icebreaker for over seven years in designing, developing and project managing their global fixture programmes to achieve these challenges and support their growing success.

Our development of the ‘Touchpoint 2’ system fulfils the brands need to support their core customers with branded fixtures that can be mass produced, optimally delivered and self-installed by Icebreaker’s global customers. Not forgetting the seasonal demands and changes that all brands must contend with.

Design, Build & Installation, Project Management
Design, develop and produce a global fixture system for mass production and self installation.
Our “TP2” system is designed to be easily installed, and distributed globally with mass production and brand consistency at it’s core.

Double were brought in as a creative development partner to design engineer the fixture system, ready for tendering.

This was a procurement led project, so our focus was to create fully detailed and price test design solutions, going through many iterations to reduce final manufacture cost and reduce lead-times.

Our approach with this, and all volume manufacture projects, is to design out materials and processes. This has the added benefit of creating a strong improvement in the sustainability of the fixtures by reducing material waste, processes and energy consumption. Looking beyond the manufacturing stages, we optimise the design to be flat packed, reducing distribution costs.

We also designed in the ability to offer the system with a fully modular approach, so the widest customer base could be engaged in a dedicated branded fixture space.

Double provide exceptional project management skills to facilitate the implementation of projects on time and in budget.

Denise Walker
Global Procurement Manager, Icebreaker.

By using a joined-up approach with Double and our manufacturing partners know-how we design engineered a price challenged concept that is now on budget.