icebreaker, Concept Store, Zermatt, Switzerland.

With icebreaker looking to realise their most sustainable retail project to date. Double worked closely with their in-house design team to bring their vision for a more sustainable store to life.

Working with a material palette of natural clay wall finishes, FSC certified oak, waxed brass and powder-coated steel. icebreaker’s sustainable sourcing policies were at the forefront of the project, and Double ensured that all materials sourced aligned with both companies strong principles.

500 sq ft
Design Engineering, Build, Installation & Project Management
Take concept design to full realisation. We worked with the design team at icebreaker to ensure the perfect translation of their new sustainable retail concept into physical reality.
Develop, manufacture, and install in the picturesque ski resort village of Zermatt, Switzerland.

Photography courtesy of Patrick Knappick

All the fixtures for the project have been designed and developed to be modular, easy to repair and have the ability to be fully disassembled at the end of their useful life.

No unlike materials are glued together, ensuring a 100% ease of recyclability rating.

A modular wall system allows the zoning and layout of the fixtures to be easily adapted depending on seasonal shifts within the small space.

Double guaranteed the end result was finished to the highest standard and delivered on time by developing, prototyping, building, and installing within a demanding 3-month timeline.

All fixtures were delivered to the site (almost) plastic-free. Wrapped in paper bubble wrap and card edging, stuck with paper tape, and secured with a 100% recyclable pallet wrap.

The remote location of the store meant that palletised loads were delivered into the ski village on a small fleet of electric vehicles.

Having made sure that the project would hit a set of sustainability criteria. Our reporting program confirmed that the project had achieved a 100% material recyclability rating and less than 3 tonnes of carbon emissions (Scope 1,2&3) – A step in the right direction for responsible retail.

We’ve done other really great retail design projects just like this one.