FootBalance was founded in 2003 with a vision to drive podiatry into people’s idea of health and well being. Today, the brand is sold by retailers in fifty countries on six continents, through sporting goods stores, department stores, shoe shops and medical clinics. After achieving great success in wholesale markets the brand wanted to open a flagship store, setting the direction for it’s future in retail and offering the best possible experience to the FootBalance customer.
Double worked with the FootBalance team to create an ownable design aesthetic that married the brand’s Scandinavian heritage with a younger, more gender-neutral material palette. This pairing provided FootBalance with an environment that feels contemporary, fresh and authentic, delivering on the challenge of considering podiatry as part of general health and wellbeing.
Location
Bath
Size
500 sq ft
Services
Design, Build & Installation, Project Management
Brief
Provide a full service ‘turnkey’ solution to the design, production and fit out of a first standalone retail store.
Solution
FootBalance’s finished store sets a design principle that can now be simply emulated in line with the brand’s retail goals, whilst achieving their brand vision.
Photography courtesy of Max McClure
“Double Retail are experts in their field, but still ‘down to earth’, responsive to briefs and easy to do business with.” David Sleigh UK Director, FootBalance.”
David Sleigh
UK Director, FootBalance.
Focus was placed around FootBalance’s innovative Fitzone kiosks that allow analysis of individuals feet and moulding of bespoke, fitted insoles. Considered features such as plush carpeting, and low level privacy screening ensured that this integral part of the customer journey was delivering the best possible experience.
Modularity in the store’s fixtures allows the brand to create new visual merchandising options, hero new product lines and develop fresh and exciting ways to sell the key message, all building greater customer engagement and broadening their appeal to additional consumers.
Sales are in-line with the brand’s expectations, and with over one third of customers engaging with the on-site treatment room, its safe to say that this project is succeeding in changing perceptions about the health of our feet.
