To whoever said life is short … No, it’s not. It’s the longest timeline ever, and one you agreed to without ever knowing all the facts …… Sound familiar?
Let’s take you on a journey into time … Retail time. Let’s start with that dreaded timeline. Such a simple word “time”, and the even simpler notion of never having enough of it (whatever it is). If you consider that most of the time you have about eight weeks to deliver a project to a retail store. But just how long do you really have? Work back from the day of delivery – one day or night to install, one-two days to transport, one week for the store to agree then change location and agree again where you are to be placed, one week for artwork or digital content, six weeks to manufacture and create the vision you have imagined, two weeks to design and develop your fixtures and equipment, one week to get the monies in place (phew!), take away all the weekends in between (that’s another 16 days) and, oh dear, its happened again,
8 Weeks you say – “phaa easy! loads of time”, but actually you need eighty one days or twelve weeks! Now clearly some items can run side by side, but only when closely controlled. For example, do you ever feel like time is out of your hands? You made the wrong choice? No time left to make a change?
We have found in retail (and in previous lives), that time seems to be plenty in your eyes and mind, but often when seen from another person’s point of view it can vanish so very quickly. And as this is a piece about time, it’s about time I got on with it. Allow me to indulge you in a few key things both sides need to know when agreeing on how long, or how much, time you can take.