In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS®, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One™. Double Retail have been helping to spread this message of giving through creative window displays and shop in shop installations across the UK, working closely with the European team to deliver the inspirational campaign messages each season.