In 1994, a close encounter with a sheep changed Jeremy Moon’s life and the Icebreaker brand was born. A revolutionary clothing range that uses Merino wool, a fibre that grows on an animal that lives in the mountains of New Zealand, that could be developed into a clothing system that enables people to go back into the mountains and reconnect with nature. Today, the Icebreaker apparel system has grown to include underwear, mid layer garments, outerwear, socks and accessories for men, women and kids and is sold in more than 3000 stores in 43 countries. Double Retail first met Icebreaker back in 2009 and have since grown together to develop a fully flexible retail fixture programme that we manufacture and distribute globally for the brand.