Two friends had a vision: to spread happiness around the world by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. Today Happy Socks are sold in more than 70 countries and on every continent and to continue their expansion, have teamed with Double to create a retail identity as unique as the socks themselves. Double Retail have worked alongside the Stockholm based team to develop a scalable global POP programme, a hugely successful European Pop Up store roll out and a range of bespoke, affordable seasonal displays.