Johan Cruyff, one of the world’s greatest football talents, asked his friend Emilio Lazzarinni to help him develop a functional and elegant brand of sportswear for the technical player. This same spirit and character of their original collaboration lives on today in the Cruyff Classics brand. Double Retail's relationship with Cruyff came as the brand grew in the UK market. An international brand looking for expertise in retail design, Double have delivered a strong retail identity for the historic brand through Point of Purchase items, UK showroom environments and trade show experiences.