Alex Forsyth

Creative Lead

Alex joined Double in 2009 after graduating and working in Chicago. Now our Creative Lead he is responsible for all front-end conceptual design work and for managing Double’s creative output. Alex is exceptionally talented and fully immerses himself in each of the brands he works with. He will push the boundaries to create concepts that surprise and delight clients and their consumers alike and although he may challenge the way you think about your brand’s retail experience, we promise only positive results.

alex@doubleretail.com

+44 7809 726 983

Calling all the radical brands. Let’s make retail disappear!

By Alex Forsyth
As retail designers we are often drawn to consistent patterns in creating new store designs, formats and experiences. We naturally focus on finding the right material palette to communicate the brand and its values. We scrutinise the layout of each site and analyse the best possible paths for customer journey, sell-through, and penetration into the store. We seek to find new ways to “wow” customers, resulting in phones coming out of pockets to fill social media feeds with what’s new.
25/02/2019/by Alex Forsyth

How do you provide a really great retail experience every time? Focus on the staff.

By Alex Forsyth
As retail designers we are often drawn to consistent patterns in creating new store designs, formats and experiences. We naturally focus on finding the right material palette to communicate the brand and its values. We scrutinise the layout of each site and analyse the best possible paths for customer journey, sell-through, and penetration into the store. We seek to find new ways to “wow” customers, resulting in phones coming out of pockets to fill social media feeds with what’s new.
22/01/2019/by Alex Forsyth

Curling and glass blowing with lots of food and wine in between! We try quite hard for our Christmas dos!

By Instagram

Our team after completing a beach clean – keeping a whole bunch of plastic and packaging out of the sea

By Instagram
doubleretail beachcleanup beachclean surfersagainstsewage minibeachclean…

One of the most important aspects of your store design is often ignored. Did you consider it?

By Alex Forsyth
In a recent meeting, I got talking about cash wraps. An odd topic of conversation, but when working within retail design, one that doesn’t seem surprising. What I did find surprising, however, was just how insightful my knowledge on the subject was for the client. As I have learned, there’s more to the cash wrap than meets the eye.
26/12/2018/by Alex Forsyth

Designing a store that embodies brand values.

By Alex Forsyth
Recently as part of an interview, I was asked what retail may look like by 2025. Whilst I understood that this question shouldn’t be taken literally, I believe it is clear to see that retail is pushing forward into the realm of being experience-led. Brands know that their brick and mortar stores are becoming showrooms to try-on or try-out products, and as such, they are having to push harder to create experiences and connections with their customers.
05/12/2018/by Alex Forsyth

Leave it to an architect. Or should you?

By Alex Forsyth
In recent articles, I’ve talked about retail design being an unknown discipline. This issue manifests itself in brands turning to architects for support in their retail strategy, and whilst that may not sound like a bad thing, there is, in fact, an industry that exists purely to service designing for retail. My intention is to shine a light on designing for retail, believing that our industry can provide real benefit for brands and consumers alike.
28/11/2018/by Alex Forsyth

Nice Kicks

By k bird
Flagship Store
San Francisco

The reason why retail design matters.

By Alex Forsyth
Not everyone has heard of retail design, and it’s certainly a misunderstood field. So, let’s delve a little into why it matters. After all, we live through it all the time, whether we realise it or not.
16/11/2018/by Alex Forsyth

Retail design?
What’s retail design?!

By Alex Forsyth
This happens a lot: “So what do you do?” – “Oh, I’m a retail designer, I design shops for a living.” - “Ah ok, so you mean like the fronts of shops? What they look like from the street?”
13/09/2018/by Alex Forsyth