Melrose Avenue AW15 / Los Angeles, California / Stores

The latest exciting store opening from Shoe Palace is located on the iconic Melrose Avenue in Los Angeles. Split into two contrasting zones, one side of the store houses a lifestyle selection in a dazzling white environment whilst the other side displays Nike and Jordan brand product in a more industrial based aesthetic, featuring the stores highlight artwork - a four metre high neon Air Jordan 1. Melrose has fast become the location to launch new product, recently launching Adidas's Yeezy Boost 350 and Jordan brand's Superfly 4 with Blake griffin.

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