Kingston In-line SS14 / London / Stores
Havaianas & - when sandals and socks are actually cool together!
Double Europe had the pleasure of designing and installing the Havaianas store in Kingston-upon-Thames for 73 Retail, Havaianas' exclusive franchise partner in the UK. The store opened it’s doors in March 2014, ready for the height of the Spring/Summer selling season. The store (plus another in Watford) generated some great sales, the only problem was that these sales were very seasonal.
Well, Luke and James, the owners of 73 retail had a plan; to find a brand who's sales peak in the Autumn/Winter season, with a vision to utilise one retail space all year round. This is where Double helped again. We introduced 73 Retail to our client Happy Socks and a partnership was established. The store is now home to Havaianas in the Spring/Summer and to Happy Socks in the Autumn/Winter.
The stores are designed to transform from one brand to the other in one night, so just as your feet are getting cold in your Havaianas, you can pull on your Happy Socks. A perfect pair!
Photography courtesy of