With a near thirty-year history, Jimmy Jazz operate hundreds of stores on the east coast of the United States, acting as a go-to retailer for the hottest fashion and footwear, stocking brands such as; Nike, Jordan, Adidas, Timberland and more. Their self-owned Harlem store has always been a big part of the brand and is seen as a key part of the community as well as a well known destination for sneaker heads all over the world.
Following an internal refresh of a few select stores, Jimmy Jazz sought out Double to consult and design a new retail concept to overhaul their flagship location in Harlem, providing a blueprint for the brands extensive retail portfolio, and driving the vision for the brand’s target of growing from one hundred and seventy stores to two hundred by the end of the decade.
Location
Harlem, New York
Size
10,000 sq ft
Services
Design
Brief
Bring a dated store design back to life with a customer focussed experience.
Solution
Our design solves a number of key issues with the original layout, promoting dwell time, sell-though, categorisation, lighting, and store penetration.
Double visited New York to consult on the existing store fit-out, presenting a comprehensive report of the retail performance and making a clear, itemised plan to resolve its issues, which formed the basis of the agreed design brief.
With existing knowledge of working on U.S. sneaker stores, location specific research, and a keen eye on trend forecasting within retail, Double designed and developed a new concept that radically transformed Jimmy Jazz’s Harlem flagship, improving shopper dwell time, store penetration, brand presence and overall sales.
“As a privately held company, it’s a huge undertaking,”
Robert Shapiro
President, Jimmy Jazz.
Our intensely detailed design and specification pack enabled the architects and construction teams in New York to work quickly and efficiently, minimising the overall lead time and focussing the entire team on the process of delivering a best-in-class sneaker store to a desired budget and timeline.
