FootBalance was founded in 2003 with a vision to drive podiatry into people’s idea of health and well being. Today, the brand is sold by retailers in fifty countries on six continents, through sporting goods stores, department stores, shoe shops and medical clinics. After achieving great success in wholesale markets the brand wanted to open a flagship store, setting the direction for it’s future in retail and offering the best possible experience to the FootBalance customer.
Double worked with the Footbalance team to create an ownable design aesthetic that married the brand’s Scandinavian heritage with a younger, more gender neutral material palette. This pairing provided FootBalance with an environment that feels contemporary, fresh and authentic, delivering on the challenge of considering podiatry as part of general health and wellbeing.