Founded in the Fall of 2002, Creative Recreation set out to create a high quality footwear line that addressed the needs of an emerging lifestyle consumer. By combining the best attributes of different footwear categories, the comfort of a sneaker with the fabric and form of a dress shoe, the ultimate crossbreed of lifestyle footwear was born. Creative Recreation called on Double to help them develop a retail concept as unique and desirable as the products. Inspired by international nightlife culture, we created a complete POP suite and Shop in Shop elements that have launched the brand on a global retail platform.